With over 400 million active users and development steadily rising by 37% year-over-year, Pinterest offers unbelievable alternatives to develop your small business by showcasing your model to potential new prospects, rising visitors to your web site, and highlighting merchandise to drive gross sales.
Pinterest is exclusive from different platforms like Instagram and Facebook in that it’s extra of a visible search engine–a spot the place folks come to look for concepts, inspiration, and data when making ready to make a purchase order. Pinterest customers are equally distinctive in that they reply properly to adverts and spend twice as much money buying when in comparison with non-pinners.
The outcomes of a Pinterest advertising technique will be astounding for your small business. Pinterest gives one of the bottom CPCs in social media advertising and earns return on ad spend that is 2x higher than different social media platforms on common.
Benefits of Pinterest for Business in 2022
Still not satisfied? Here are 5 advantages of including Pinterest to your advertising technique.
1. Increase Brand Awareness
People are right here to find new concepts and merchandise—in order that they actively wish to hear from you. That interprets into significant outcomes and robust relationships together with your target market.
People who use Pinterest are there to find new concepts and merchandise, which makes them extraordinarily receptive to messages from your small business and may end up in robust and significant relationships together with your target market.
In truth, 80% of weekly pinners discover a new brand or a product on Pinterest, and customers are 55% more likely to buy a model or product after seeing a video on Pinterest in comparison with different platforms. The Pins you create even have a protracted lifespan, in contrast to different social media platforms. These Pins keep in your board endlessly and are searchable, constantly producing engagement and rising consciousness for your model. Consumers additionally belief what different Pinners are saving, and are 66% extra doubtless to offer new manufacturers an opportunity and purchase based mostly on the Pins of others. If your Pins are being saved actively, then gross sales are certain to observe. By including Pinterest to your general advertising technique, you create numerous new alternatives for folks to find and study extra about your model.
When SLTC labored with The Worthington Collection, a luxurious candle model, to extend model consciousness on Pinterest by creating separate boards that includes their Luxe and Signature collections, giving customers the chance to buy and study extra about particular merchandise. Creating boards featuring their blog posts and provoking scents supplied customers a extra intimate take a look at the model’s story, background, and inspiration.
2. More Website Traffic
As a visible search engine, Pinterest does greater than assist folks uncover new content material–it additionally helps enhance visitors to your web site. In truth, Pinterest drives extra visitors than some other social media platform. And it’s not simply any visitors–85% of weekly pinners have purchased one thing based mostly on Pins they see from manufacturers, illustrating the standard of visitors.
Additionally, Rich Pins robotically sync data like worth, description, and availability out of your web site and seem in the Shop tab of search outcomes. Rich Pins are subsequently a good way so as to add extra hyperlinks to your web site, drive extra visitors, and convert.
3. Improve Your Reach
According to Pinterest, 97% of the top searches on Pinterest are unbranded, which means persons are utilizing this visible search engine as a discovery instrument. And after they discover it, 98% of the folks attempt these new issues. Users don’t simply Pin the issues they love, they spend on them as properly, translating into an enormous alternative to drive gross sales and conversions if you may get your services and products in entrance of your target market.
SLTC partnered with NuFun Activities, an revolutionary crafting model specializing in switch paper and mess-free markers, to extend attain throughout social media platforms, together with Pinterest. By revamping its inventive route, creating branded templates, and executing aware natural and paid methods on Pinterest, SLTC was capable of enhance its impressions and viewers by over 700% MoM.
4. Solid Choice For Advertising
One of the advantages of having a Pinterest Business account is the flexibility to run focused adverts and promoted Pins.
But what makes promoting highly effective on Pinterest is its focusing on choices. Pinterest is aware of what persons are wanting for and have an interest in through the Pins folks save on their boards. These metrics can be utilized to ship your content material whereas focusing on the correct viewers and providing them the correct resolution on the proper time, resulting in larger conversions.
Besides, Pinterest customers are 3x more likely to click on a Pin to study extra concerning the services or products than on some other social media platform. So, you probably have compelling content material delivered to an viewers that’s already wanting for your services or products, then there’s a excessive probability of driving visitors and conversions to your web site.
Reports counsel Pinterest adverts are additionally 2.3x cheaper per conversion than different social media adverts, making Pinterest an efficient and viable choice to incorporate in your internet advertising technique.
5. Increase Sales
Sales and conversions are quicker on Pinterest than some other higher funnel channel—40% with paid exercise. It takes half as many impressions to transform somebody on Pinterest than different platforms.
That’s as a result of folks flip to Pinterest when they’re wanting for inspiration, new concepts, and new services or products. Their intent behind this analysis is to purchase one thing for their houses, places of work, or family members. According to Pinterest, 9 out of 10 people are on Pinterest to plan their buying. This implies that they’re primed to purchase in the event that they discover what they’re wanting for, making Pinterest one of the highest social platforms for gross sales and conversions.
The numbers assist this. People on Pinterest spend nearly 80% more on retail than non-Pinners, and 50% of US customers are utilizing Pinterest to buy.
Pinterest makes buying potential proper from the platform itself, with shoppable Product Pins. These Pins are enriched with metadata and formatted to let folks on Pinterest know that these are shoppable. And with the introduction of video pins, 55% of pinners are more likely to purchase a brand or a product after seeing a video pin.
Not solely that, 45% of folks in the U.S. with a family income of more than $100,000 a year are on Pinterest. This contains 62% of US millennials. In different phrases, they’ve the flexibility to spend in your services and products.
Full-Funnel Pinterest Solutions by SLTC
As you may see, Pinterest gives a novel alternative for your small business to point out up and information shopping for selections by delivering significant content material at each stage of the shopping for journey. People come to Pinterest to find, analysis, and buy new services and products. As reviews and statistics present, Pinterest customers spend extra, store extra usually, and are larger model advocates. Pinterest itself gives a sturdy set of instruments that you could leverage to extend consciousness, drive visitors, and shut gross sales–all at inexpensive prices.
If you’re a model or an organization trying to rent a crew of class development consultants to assist you as you scale, we might love to talk with you. Please contact us here to e book a discovery name.