The e-commerce trade went via a dramatic improve over the past two years. According to Statista, the worldwide e-commerce gross sales of three.35 trillion USD from 2019 grew up to 4.93 trillion USD in 2021 and are anticipated to attain 5.54 trillion USD by the top of this yr.
This improve in world e-commerce gross sales is feasible due to a change in buyer conduct. Since increasingly individuals store for his or her wants on-line, corporations have turned to e-commerce so their companies can keep afloat and survive.
The drawback, nonetheless, is that the competitors to draw prospects and nudge them to make a purchase order turns into fiercer. The solely means on your e-commerce enterprise to stand out towards your opponents is to implement efficient e-commerce search engine marketing methods to improve your e-commerce web site site visitors.
7 Ways to Increase Ecommerce Website Traffic
1. Create Referral Programmes
Even although referring one thing to somebody is nothing new, this advertising and marketing technique nonetheless works. If your e-commerce advertising and marketing technique doesn’t embody a referral program, you must create one straight away.
A study from Niesen said that 84% of shoppers take into account suggestions from the individuals they know earlier than making a purchase order. If a kind of individuals is already your buyer, there’s a excessive likelihood they may refer you to their household and mates, particularly if you happen to can reward them for his or her effort.
For instance, in case your e-commerce enterprise in Singapore is a cake store, you would use a referral program that provides 20 to 30% off for particular merchandise after prospects give a profitable referral. This might be accomplished by providing distinctive referral codes to every buyer.
2. Draw Traffic with Email Marketing
In the world of TikTook and Instagram Reels, sending emails to potential prospects may appear to be an outdated means to draw site visitors to an e-commerce web site. But in actuality, e mail advertising and marketing continues to be a useful advertising and marketing technique because the world e mail advertising and marketing market is valued at 7.5 billion in 2020.
The Statista Research Department even forecasted that this determine will improve to 17.9 billion by 2027. It isn’t a surprise with the rising variety of e mail customers.
Effective e mail advertising and marketing permits you to work together, join, and talk, be it sending emails to new or present prospects, and a profitable one can nudge them to take motion.
Here is a breakdown of efficient e mail advertising and marketing.
- Engaging topic traces
- Compelling CTA
- Concise and straightforward to learn written content material
- Unique promotion provide
- Add visuals
3. Watch Your Loading Speed
If your e-commerce website takes longer than three seconds to load, your potential prospects are extremely possible to depart your web site and select one other comparable enterprise as a substitute.
To stop a excessive bounce price, you must enhance your e-commerce web site’s loading velocity. Guarantee all of the e-commerce website design options it has will load and seem from one to three seconds.
Listed under are the instruments you should use to know the standing of your e-commerce web site’s loading velocity:
4. Run Paid Social Media Ads
Apart from operating paid campaigns on social media, there isn’t any different (*7*). With the continual development of social media customers worldwide, you possibly can increase your attain and strengthen your on-line presence by reaching potential prospects on your e-commerce enterprise.
To successfully run paid social media adverts, listed below are the stuff you want to take into account.
- Social media platforms (e.g. Facebook, Twitter, YouTube, Instagram)
- Recommended picture sizes (e.g. Facebook messenger story is 1080 by 1920 pixels)
- Minimum and most character rely. (e.g. most character rely 280 per tweet on Twitter)
- Social media advert codecs (e.g. nonetheless picture, gif, or video)
5. Drive Excitement with Contests and Giveaways
While the methods to improve e-commerce web site site visitors talked about above are for a long-term answer, there may be one other means for immediate site visitors, lead technology, and conversions.
All of these can occur by providing thrilling prizes to your potential prospects in trade for his or her involvement in your contest or e-commerce giveaway marketing campaign in Singapore.
To effectively monitor the participation of your prospects, chances are you’ll use instruments like Gleam or WooBox that may enable you to maintain monitor of how they work together together with your contest or e-commerce giveaway marketing campaign, together with their progress.
6. Use Big and Clear Images
Since potential prospects can’t see or really feel the product in particular person, they may want one thing substantial to persuade them to buy. That is the place photographs are available in.
An picture can communicate a thousand phrases, and that may make or break your e-commerce enterprise. That is why you must use large and clear photographs, so your potential prospects will know precisely what they’re about to purchase.
And to additional persuade them, you must embody an in depth description of what the product is. Make certain to point out its dimension, materials, colours obtainable, and different related data.
7. Be Clear and Upfront
Transparency works greatest within the e-commerce trade. If your product gives free supply, keep in mind to point out that. If supply costs apply, you must embody that within the buying cart particulars so your prospects will know.
Giving your prospects a heads up will stop them from feeling misled as soon as they’ve checked out the product out of your e-commerce web site.
Besides that, you must also keep in mind to make your out-of-stock gadgets seen to your guests. Being clear and upfront about what you possibly can provide them will assist in their search and shopping for course of forward of time.
Level up Your Ecommerce Strategy to Increase Your Ecommerce Website Traffic Today
While it could take a while to see the precise outcomes, your exhausting work will repay if you happen to comply with these seven methods to improve your e-commerce web site site visitors correctly.
Eligible Small Medium Enterprises (SMEs) are entitled to the E-Commerce Productivity Solutions Grant for 80% help. For extra data on how to improve your e-commerce web site site visitors, contact OOm.