Why Agencies are Scrambling for Web Accessibility

Diversity, fairness, and inclusion are more and more a precedence for companies. It’s no surprise then that internet accessibility has change into a staple providing amongst companies of all sizes. 

The web is an indispensable useful resource integral to each side of our lives. 

It’s used for every part from studying the information, to buying, to communication, to work and extra. 

Yet, for individuals with disabilities, large swaths of the web are inaccessible. This gateway to immeasurable alternative is virtually closed to an estimated 1 in 4 people.   

Fortunately, companies of all stripes are now providing their purchasers internet accessibility. 

While it’s foremost an moral and inclusive concern mandated by regulation, additionally it is merely good enterprise follow. Here’s why:

It creates new income streams for you and your shopper

By making your purchasers’ web sites accessible, you’re increasing their providing to doubtlessly 25% extra of the market – an keen demographic that’s sadly hardly ever catered to. 

In phrases of buying energy, this market has been estimated to be value $490 billion within the US alone. On a world scale, the dimensions of this market is gargantuan. 


While your purchasers take pleasure in entry to a largely untapped market, your company generates a brand new income stream of its personal. Thanks to the advances of know-how, incorporating internet accessibility into your service providing is straightforward and inexpensive. 

As it’s a foundational a part of constructing any web site, internet accessibility will be charged for along with improvement and design – producing extra income from every web site you create. 

It improves consumer expertise and search engine optimisation

Not solely does making your purchasers’ web sites accessible increase their viewers attain, but it surely additionally improves their websites’ visibility on search engine outcomes. 

That’s as a result of internet accessibility measures and search engine optimisation practices usually overlap. User expertise is dramatically improved when individuals can customise the web site’s overlay to their preferences and desires. 

A cleaner and extra navigable consumer interface lead to an extended time spent on the web site and higher conversion charges. 

This means decrease bounce charges (guests leaving the positioning after just one web page go to), higher search engine optimisation rankings, and extra enterprise. 

Your purchasers anticipate compliant and accessible websites

With companies greater than ever anticipated to be socially accountable, internet accessibility has change into a staple providing by companies. 

The significance of a socially accountable enterprise repute is well-known. 

According to an Accenture Strategy survey, 48% of shoppers will complain about an organization’s social deficiencies, and 42% will depart a enterprise out of resentment. A whopping 21% won’t ever return to that agency for enterprise. 

While internet accessibility shores up a great repute of inclusivity for each shopper and company, it’s additionally expected by businesses at a time of rising internet accessibility lawsuits. From 2016 to 2019, internet accessibility-related lawsuits increased by nearly 1,000% within the US alone.

As internet accessibility lawsuits change into extra frequent, purchasers will more and more flip to companies providing internet accessibility.

Not positive the place to begin? Find out how compliant and accessible your company’s web sites are inside seconds with accessiBe’s free testing tool.

Source: accessiBe

It’s inexpensive 

The days of internet accessibility being an costly, time-consuming enterprise, requiring an advert hoc internet improvement staff and compliance consultants are lengthy gone. 

Thanks to AI-powered options, like accessiBe’s accessWidget, companies are ready so as to add internet accessibility to their service providing at a really inexpensive fee. 

As an automatic product, it provides corporations a scalable internet accessibility answer that’s economically unsurpassed. More importantly, an outstanding degree of compliance will be achieved in beneath 48 hours.

And simple to arrange

Thanks to developments in know-how, internet accessibility is extra attainable than ever. 

Agencies could make their purchasers’ web sites compliant and accessible by a easy set up course of that solely takes 2 minutes. 

Once the AI-powered answer is up and operating, it’ll routinely scan the positioning each 24 hours, remediating any adjustments made to your website if obligatory.

A win-win-win

Web accessibility is really nice for all concerned. 

It supplies your company with further income streams and boosts its repute. At the identical time, your purchasers get entry to untapped markets and better-performing, compliant web sites. 

Most importantly, it allows individuals with disabilities to take pleasure in all of the wonders of the web. 

Does it actually get higher than that?

Start your accessibility journey now with accessiBe’s partnership program for companies. Book a free demo with an knowledgeable and luxuriate in a free internet accessibility license for your company. 


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