The senior management workforce of award-winning digital company The SEO Works have launched a assessment of 2021 and outlined what’s in retailer for the approaching 12 months, in ‘2022 in Digital’.
Managing Director, Ben Foster stated:
2021 was one other 12 months of twists and turns, and client habits has maybe modified extra in the final 18 months than ever earlier than.
Looking extra at common traits in digital, he discusses the acceleration of current traits inside on-line purchasing and subscription providers, because of extra hybrid working. Not solely this, however because the world’s relationship with information adapts, the advertising world must reply accordingly.
Paul Friend, Head of SEO, stated:
Google’s ever-expanding comprehension of search queries will possible be a serious consideration for SEO methods in 2022.
Not solely this however taking a look at the place goal audiences are discussing manufacturers might be essential for any technique.
When looking again at 2021, he analyses main developments such because the Core Web Vitals replace, and extra.
The limitation of information escalated all through 2021, and Kathryn Pearson, Head of PPC stated:
2022 might be no totally different, with automation and AI persevering with to evolve and decide up pace over the following 12 months.
Although a world with much less information is one many are anxious about, Kathryn insists that it’s simply essential to determine a extra direct relationship with our prospects and construct higher first-party information. As properly as this, she takes a have a look at some essential developments in the Google Ads world throughout 2022 and past.
For Graham Jones, Web Team Leader, 2022 will proceed to see a cellular focus:
As a lot as 54% of the Internet site visitors consumed is with mobiles and tablets. So no shock that net design traits are usually extra about small cellular screens than horizontally-oriented desktops.
As properly as this, he thinks that:
The ‘headless’ web site structure will proceed to realize traction and recognition and we’ll little question proceed to see a clearer adoption for a ‘decoupled’ strategy in net structure.
Beyond this, he seems at WordPress developments, the impact that the expansion of e-commerce has on the Web, and extra!
Finally, Sales Director Alex Hill seems at how the service providing developed over 2021 and the way The SEO Works will look to adapt and develop it additional in the approaching 12 months.
We’re delighted to have developed our Digital PR providing right into a standalone service this 12 months, and have gained some actually superb backlink and publication success for various our purchasers.
He additionally sees a optimistic return of extra face-to-face gross sales for the enterprise growth workforce, saying “hopefully, some form of normality around pitching/meeting again in person, and establishing a real-world rapport in 3D, something I’ve always been a huge advocate of”.
You can learn the total article here.
The SEO Works specializes in SEO, PPC, Web, and Paid Social promoting and has many purchasers inside the B2B and eCommerce sector, together with Decathlon, TJ Hughes, Denby, Rab, Towsure, and lots of others.
About The SEO Works
The SEO Works are an award-winning supplier of digital advertising and web sites for main manufacturers and prospering SME’s throughout the UK. We assist companies measure, perceive, and fulfill their on-line potential.