Marketing is sort of a nice dinner plate. It has some scrumptious carbs (pasta is our love language), an ideal supply of protein, and wholesome fat. Your advertising “dinner plate” ought to look one thing like this:
- Content Marketing
- Email Marketing
- Paid Media
- Search Marketing
- Social Media
And, identical to any good meal, these components style greatest when the flavors complement one another. You don’t need to eat an English Trifle combined with Shepherd’s Pie (except you’re Joey Tribbiani).
You need to eat one thing that goes properly with the remainder of your meal. What makes an ideal dinner plate is strictly what makes nice advertising.
Great advertising is an general advertising technique that encapsulates your whole advertising efforts into one mega-strategy that will get site visitors and conversions.
It makes use of your content material technique in your paid media and your paid media in your e mail advertising. It’s a holistic advertising method that doesn’t simply lead to site visitors and conversions. It’s a extra environment friendly use of your time, funds, and staff.
3 Questions That Will Unite Your Facebook Ads with Your Marketing Strategy
As entrepreneurs, we want effectivity. More typically than not, we’re engaged on tight budgets, don’t have the time we want to get every little thing finished that we wish to (does anybody?!), and may not even have the staff vital to flip our methods into actuality.
When you unite your Facebook adverts with your advertising technique, you possibly can repurpose content material to keep away from going over funds. You don’t have to fear about creating model new funnels and testing them to get extra site visitors; you possibly can let Facebook drive that site visitors for you. And you don’t want to wait till you possibly can add extra assist to your staff to flip leads into prospects.
These are the three questions we ask ourselves to ensure our Facebook adverts align with the remainder of our advertising technique:
What content material are you able to repurpose into Facebook adverts?
The content material your model is creating for emails, social media, and content material advertising can all be repurposed into Facebook adverts. This is prime-time content material since you already have information on it. If you noticed a specific put up get extra engagement than traditional when posted organically, then guess what put up you must put some $$$ behind?!
You guessed it.
Here are a couple of methods to take the content material you have already got and switch it into high-converting Facebook adverts:
- Take your most seen weblog posts and switch them into paid adverts
- Find natural social posts with the best engagement and/or conversion fee and run them as paid adverts
- Use your highest changing e mail topic strains as headlines in your Facebook posts
We do that on a regular basis. If you try our Ad Library on Facebook, you’ll see that we repurpose high-performing blog posts into Facebook ads (that drive site visitors to our web site).
Once a Facebook person clicks on that put up and goes to our web site, we will pixel them and retarget them with a free offer that requires an email opt-in.
What’s higher than copy that’s already confirmed to be a success with your buyer avatar? Being ready to put cash behind that duplicate and know it is going to be a success with your paid viewers.
Are you tapping into your whole funnels on Facebook?
If your Facebook adverts reside on an island with their very personal funnel to get a viewer from Point A to Point B, you’re sitting on loads of untapped potential. It’s like sitting on an island hoping somebody will come and rescue you with out realizing you’re really on a ship docked on the shore.
Let’s paint this image to present you what you’re lacking out on.
If you may have a search advertising technique that takes somebody from Google to your weblog put up and to your supply to subscribe to your publication—that may be become a Facebook advert. Instead of getting somebody discover you thru search advertising, they’ll discover you thru a paid advert on Facebook, be taken to that weblog put up, and decide in to your e mail listing.
How lots of these funnels do you may have?
We’d guess one for each single weblog put up in your web site. (There’s that boat we had been referring to).
You can unite your Facebook adverts with your advertising technique by including them to current funnels. If you understand one thing works, milk it!
For every of those funnels, you’ll have the option to double, triple, or quadruple the quantity of Facebook adverts you possibly can present your viewers (bypassing advert exhaustion!):
Search → Blog Post → Subscribe = Paid Facebook Ad → Blog Post → Subscribe
Organic Social Post → Landing Page → Entry-Point Offer = Paid Facebook Ad → Landing Page → Entry-Point Offer
You’re sitting on funnels constructed out for different elements of your advertising technique that may be copied and pasted over to your Facebook adverts. Efficiency is the secret, and we’re always looking out for methods to do extra with what we create.
Do you may have an e mail listing of sizzling leads?
Your e mail listing is full of people that have confirmed they’re your buyer avatar. They informed you they’re fascinated with what you’re doing the second they clicked “Subscribe.” So, why is that this listing simply ready for you to e mail them with the *hope* of turning them into prospects?
There are extra methods than e mail to nurture your subscribers. That’s the place retargeting is available in. We’re not speaking about the kind of retargeting that’s based mostly on a person’s conduct in your web site.
In your Facebook Ads Manager, you possibly can add your e mail listing and retarget them with particular adverts. When we are saying particular, we imply that you could’t present them the adverts you’re exhibiting your chilly leads who haven’t subscribed but.
These subscribers see adverts made for warm leads. These are adverts that:
- Tell them about your newest supply
- Tease launches about merchandise they’ve proven curiosity in
- Give them unique reductions or entry due to their subscriber standing
Here’s how to upload your email list to your Facebook Ads Manager:
Just as a result of your e mail listing counts towards your e mail advertising doesn’t imply it might’t be united with your paid advert technique.
Unite Your Facebook Ads With Your Overall Marketing Strategy
Your Facebook advert technique desires to be included within the scrumptious advertising dinner you’re cooking.
Better but—it’ll make that dinner end up higher than it may have with out it. It’s just like the added spice that turns your current content material into lead magnets, provides extra site visitors to your funnels, and nurtures the subscribers you’ve labored so laborious to get.
Ask your self these 3 questions to unite your Facebook adverts with your general advertising technique:
- What content material are you able to repurpose into Facebook adverts?
- Are you tapping into your whole funnels on Facebook?
- Do you may have an e mail listing of sizzling leads?
This is the way you create a holistic advertising technique that repurposes your content material, drives extra site visitors to your greatest funnels, and nurtures your viewers till they’re prepared to purchase.