What’s in a Name? How to Find a Solid Brand Name (and Why Care)

When beginning a new challenge, you inevitably face one elementary problem: How to identify it.

Finding a model identify used to be extra simple: All you wanted is to discover a cool area identify, ideally containing your key phrase.

It is now not that straightforward:

• Most .com domains are taken: You’ll have bother discovering a area identify
• Most social media usernames are taken as properly. Even in case you handle to discover a cool area identify, how about claiming it on social media?
• As companies and tasks go world, how to keep away from detrimental associations all over the world?
• Finally, how about search engine optimisation? Should you care about key phrases in your area identify to make it simpler to your website to obtain greater rankings?

So how to select a model identify and why care?

Why is Brand Name Important?

Your model identify is prime to your model id which is a set factor that makes your product and worth proposition memorable and therefore reliable.

We all know the ability of a model in advertising and marketing however simply as a reminder, listed below are a few numbers:

• According to a research by Edelman, greater than 80% of US customers want to know a model to purchase merchandise comfortably
• Consistent branding is necessary for at the very least a third of surveyed customers, in accordance to research by LucidPress
• A survey performed by Accenture Strategy discovered that nearly 66 % of customers assume transparency is an important high quality in a model

Finally, there are numerous extra advantages of getting a distinctive model identify:

• It makes reputation monitoring easy (and even doable)
• It helps Google acknowledge you as an entity and generate a knowledge panel to your branded searches
• A acknowledged model identify helps your on-page engagement and conversion charges as a result of customers really feel extra snug clicking your hyperlinks and looking your website

Brand Name and search engine optimisation

Domain names used to have a enormous impression in your natural visibility. In truth, selecting a properly SEOed (i.e. keyword-driven) area identify was a sure-fire approach to rapidly rank in prime 5 for these key phrases.

These days it’s now not that straightforward or stratford.

Domain-level indicators (i.e. identify and age) are minimal, if these exist in any respect. 

Your area identify alternative could have an oblique impression in your future search engine optimisation efforts although:

• If it’s straightforward to keep in mind and displays a which means, it could generate extra clicks from natural search snippets
• If it triggers area of interest associations, it’ll assist enhance conversions
• If it has a key phrase, it could entice some backlinks with a semantically significant anchor textual content

With that in thoughts, it is sensible to spend a while researching your choices and attempting to discover a area identify that might have some which means whereas being quick and simple to keep in mind.

Here’s how you are able to do that:

How to Select a Brand Name

Run Brand Name Generators

There are fairly a few area identify mills on the market that use completely different strategies to give you unique names. 

This business name generator, for instance, specializes on premium domains that always embody core key phrases. I at all times have luck discovering a gem right here:

For bloggers, there are a few cool generators that will counsel nice names on a funds.

Search Text Optimizer

If you might be working out of concepts, use Text Optimizer to discover extra key phrases to run your searches. The software will counsel underlying and associated ideas to enable you increase your area search:

Search Google

If you may have a few choices in thoughts, at all times search Google for these (each as one phrase and separate phrases) to see if:

• There are at the moment any huge manufacturers utilizing that identify
• Google thinks that’s a misspelling (this might take a while to shake off however it’s nonetheless doable)

Search Urban Dictionary

Will your model identify or a part of it set off some difficult associations? Is there any slang related to it? Urban Dictionary is a good place to examine:

Survey your mates and followers

Creating a model identify is commonly about creating a new phrase. This signifies that your prospects can have to study and keep in mind a new phrase which is rather more than mapping a which means to a sequence of sounds. 

Learning a new phrase entails a entire community of associations, which have an effect on how we predict and really feel about that phrase.

Which associations will your new model identify create? How straightforward will or not it’s to keep in mind it and affiliate it with no matter it’s you might be doing? Try working a few social media polls to see what folks take into consideration your chosen names.

Do You Need Another Brand Name?

Finally, prior to making your last resolution, give it another thought: Do you really want a new model or are you able to develop a new product underneath an current one. 

Developing a new model is tough work, and when it comes to constructing a enterprise, focus and consistency are key. If there’s a chance to hold every thing underneath a single identify with out inflicting confusion, it could be one of the simplest ways to go.

Conclusion

Remember your model identify will likely be all over the place: In Google search outcomes, inside your information panel (in case you are fortunate), on your lead magnets, in your brand and on your social media profiles. Take your alternative very severely!

Finding a nice model identify is difficult however the excellent news that you’ll have to do it as soon as! Spend a while exploring your choices and ask your mates and followers for suggestions earlier than making your last resolution!