Did you realize that the one strategy to see this Game of Thrones Kill List is to purchase a brandless can of Mountain Dew?
Because of the ultimate season countdown is on, Game of Thrones has all the eye out there from Oreo to PepsiCo. So the brand new factor is from a mushy drink model. When chilled, Mtn Dew’s brandless cans reveal ‘Game of Thrones’ content material.
The historical past of the cold-activated can goes again 10 years. Coors “pioneered” the know-how as a trick to focus on beer drinkers of the “optimal” temperature to drink Coors Light and Coors Banquet. So the concept is previous, however the marketing campaign is new.
Fast-forward to at this time, that very same know-how is a component of a advertising and marketing crossover between Mountain Dew and the wildly fashionable HBO collection Game of Thrones. While a earlier hook up for the present with Bud Light was all about hearth (actually, within the kind of a dragon destroying a jousting area in a lauded Super Bowl advert), this one goes to the opposite finish of the Game of Thrones spectrum: ice.
The model created a special-edition Mountain Dew can impressed by one of the present’s most beloved characters, Arya Stark —and her coaching with the Faceless Men of Braavos. When it’s heat, “A Can Has No Name” is simply white and brandless. However, when chilly, it reveals Arya’s kill listing as a tribute to characters who met their demise in earlier seasons—and her remaining targets. It’s a real-chilling tease to the ultimate season which will present us who wins the throne in any case.
In order to get their fingers on a can, Mtn Dew is inviting followers to share what they might do #FortheThrone and submit with that hashtag together with #ACanHasNoName and #MTNDEWSweepstakes. In New York and L.A., they’ll additionally get an opportunity to attain the cans by offering the key password to whom Mtn Dew has dubbed the “Masters of Coin,” who will then lead them “Iron Vending Machines” dishing out the Dew.
Beides from the Coors beer, the concept is reminiscent of a earlier “Game of Thrones” licensing tie-up with Johnnie Walker from final 12 months, which featured bottles of scotch that exposed the message “Winter Is Here” once they reached freezing temperature. The cans are, limited-ed, so strive one if you wish to see the listing.